GEO reporting: Measure AI citations, indexing and traffic

Repeat questions under comparable conditions

Record language, country, date, platform, visible model, web search status and the exact prompt. Run unbranded tests first and branded tests in separate temporary chats. Calculate brand mention rate and site citation rate across valid answers separately. Exclude errors and quota-blocked tests from the denominator.

Respect each source’s scope

Search Console URL inspection reports Google indexing; its performance reports show impressions and clicks. Do not generalize Bing AI Performance citations to every LLM. In GA4, examine identifiable AI sources and actual conversions; do not automatically classify unknown or direct traffic as AI.

Verify real screenshots, developer identity, release status, device support and official store links.

Start with a small report

Record the question, target page, result, source URL, evidence and next action. We track unbranded discovery for WordQuest and HueWeave separately from direct URL access. Do not present a change published today as proven growth today; compare periods once enough data exists.

Separate store clicks from actual downloads

In Play Console, examine listing visits, install-button clicks and acquisitions separately; a click is not a completed installation. In App Store Connect, review impressions, product page views, first-time downloads and redownloads. App Store Search can include ad-driven results, so distinguish organic growth claims using advertising data. Compare matching date ranges, countries and languages.