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Branded games: from a logo to a playable world

Turn your brand’s mascot and story into a playable world. Plan original mechanics, a consistent visual identity and a mobile or browser release.

Updated: 2026-10-30

Branded games: from a logo to a playable world

Original character and environment artwork from AntSort’s development files.

What experience will your brand be part of?

Start by deciding what the player does: explore, build something or solve a short puzzle. Characters, products and visual identity should support that purpose. The first brief needs to describe both the audience and the campaign objective.

Design identity alongside the mechanic

A mascot searching for missing pieces could support a collection game with level progression. This is a suggested concept, not a completed client case. Character movement, scenery, sound and interface should belong to one world, with their production effort accounted for.

AntSort — Original character and environment artwork from AntSort’s development files.

Original character and environment artwork from AntSort’s development files.

A short campaign or an ongoing product?

A browser campaign and a mobile game receiving regular new levels have different maintenance needs. Agree on hosting, updates and measurement early. Judge the result against the relevant objective, such as completed play sessions, rather than visits alone.

Sources and project links Games for YouTubers and brandsAntSort

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What game could your character belong in?

Share your channel, character and audience so we can define the first playable version together.

Tell us about your character and game